2011年4月14日星期四

Wise for some restaurants, coupons are a drain on others

"Everyone and their mother foot is sites, in the door with discount," he said. Nevertheless, Mr Murphy was a conversation recall he had not long ago in the u-Bahn, if an another passenger to recognize him from a TV appearance. Since she mentioned languages, the strangers, a friend to go for food a website which had begun coupons sold. "Then he began it exactly there pitching," recalled Mr. Murphy with amazement. "How many more of these can there be?"

Born with more than a dozen sites deal with every week, is no end in sight. GroupOn, BlackboardEats, VillageVines, and hundreds of other ventures are hurling sales team squad to restaurant manager. The newcomers join the venerable Restaurants.com and many others as well as table open, Yelp, Broncos, Golden City, DailyCandy, Thrillist. Mike Scotese, owner which gray said lodge pub in Philadelphia, he rejects, "15 different GroupOn clones."

Each site insists that his own proprietary Web gimmick recession Blahs will meet buzz when the repeat business with new customers. Like millions of hungry shoppers click on these restaurants offers, restaurant owners say it is unclear whether the large online social coupon gold rush is the future of the American food or a new, faster way of walking out of business.

Mr Murphy, the Vice President for the New York City chapter is the New York State Restaurant Association said "If you buy, you don't have money can do". "Yet perhaps you out there should," he added, because no restaurateur can stand behind.

Diners seem barely conflict. "When you try money to save, a discount not damage," Lauren E. LaRusso, 25, said a student in education at the University of Pennsylvania. "I am assuming that most other people in the restaurant, not gifts, and I feel good, that I am a little better than they."

And some sites are seem to be prospering. GroupOn a 6 billion dollar offer rejected by Google and has his sights on an initial public offering, the company could almost $25 billion in value. This figure suggests some analysts as too optimistic, but GroupOn's cash flow (the company has honored usually half of the turnover of coupons, at participating restaurants) is certainly enviable.

Many of the sites that use their power by combining with social networking powerhouses like Facebook and Twitter, and improve their usefulness with geographic overlays and mobile applications. Be legions of the traditional brick and mortar companies, including the New York Times about the start-ups, jumps the has announced that you will provide E-mail offers, including some restaurants every day.

The links are the restaurateurs struggling with this new mathematics. When you run the numbers, are the restaurateurs in different camps. The least conflict are the cheerleader.

"Our lives changed after GroupOn – we would do it again," an owner of two Piccolo said Michele Casadei Massari, 35, cafes in Manhattan. GroupOn sold his online gift certificates for half of their food value and GroupOn takes 50 percent of sales discount then in addition. Sold to 1 March at one time, piccolo Café 1142 coupons for $14 worth of food in 24 hours.

"You money take on the business," Mr Massari acknowledged, "but we are even at the end."

This is because "People are spending more than on the coupon payment," he said. "He had about double the $14 of us have been appointed." "And people usually other customers who pay full price."

In addition, under which the redemption coupons are, "80 per cent have come back without a coupon", he said.

Deal sites are catnip, restaurateurs, because they claim instant solutions for two permanent Conundrums: how to get the word at your place new or (worse still) is no longer new, and like you, times fill places on slow days and too slow.


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