Petroleum common in some "Green" products

What is, if you had said that "all natural" or "vegetable" you buy eco-friendly cleaning products are not what they claim to be?

Would you still buy them?

Seventh generation, a company to thrive in the eco market, reported that some "green" cleaning products are still strongly derived from petroleum. The project, presented at the annual meeting of the American Chemical Society, stressed the lack of standards in commercial markets for "green" products.

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At this time, no authority say eco claims regulates, two representatives of the company. Seventh generation wants to change this by creating a system-similar to carbon dating-can produce by the company to measure carbon isotopes in their products and standards more what ad support departments.

Based on tests of the company, washing powder, liquids and hand washing SOAP include hand court entitled to environmentally friendly between 3 and 57 percent of petroleum-based carbon.

But this range to company wasn't what as much as the lack of carbon-14, an isotope as a signature for natural, renewable resources is concerned scientists. Other forms of carbon derived from crude oil can be identified in the form of petrochemicals.

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Tested some products contain less than 50 percent of the carbon-14, indicating the lack of natural, renewable materials for their creation.

In a press conference, representatives of the company gave no evidence on which brands studied and concentrated rather were bashing on the promotion of their technology as a brand video.

Discovery News in efforts investigated to find out which products have been, but contacted not the company has received an answer.

Aside, it is important to remember results, this study has not been peer-review and was carried out by a company with an interest in the market.

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Seventh generation representatives say she hope that technologies in the small study independent labs and other companies to standardize, ways to measure plant and oil will delight-derived carbon in products.

How Cara Bondi, which results in the video presented, says: "We believe this is really an opportunity to set up and cause a forward movement in a way, approach that that for the consumer and the industry adds value."

UPDATE: Seventh generation does not plan to let the names of the products in the study included. The 22 items (instead of search in its own labs) figures the company, but to consider a third-party laboratory. Bondi, a senior research chemist with the company, says because there are no legal definitions or restrictions for labelling certain products as "green" or "sustainable," it is difficult to assess whether products made from renewable raw materials are derived.

"We really need to move towards a common understanding of what these terms mean, and how we talk about it," Bondi told Discovery News.

Photo: woodleywonderworks/Flickr.com

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